Thursday, January 15, 2015

Grub Street Printing Newsletter # 69 January 2015


It's not true that I totally disregard Facebook postings. For instance I enjoy most rants but  despise videos. Some “friends” post memes that are supposed to scare old white men like myself, but I deplore them for their (the memes, not my friends) simple dishonesty. And while many have accused me of using social media to be anti-social...well, that part's true.
But the meme above caught my eye a few months ago. Generally memes are forced on us out of context and without an attempt to establish even the simplest of facts, like Obama's “terrorist” fist bump.
But I liked this one. I understood the context and had often observed the phenomenon.
And while I agree that our digital revolution has enabled unusual social interactions in lieu of physical proximity, body language, eye contact, etc. hasn't that been the point of evolving communications technology? From papyrus scrolls to smoke signals, telegraphs and even the “TV phone” (which after failing in the marketplace has been reinvented not as a telephone but a “video-chat device”) each offered a means to communicate across space and even time.
So if it's just evolutionary, why do I feel that this time it's different?
Six or seven years ago I was in Los Angeles for a Book Expo. I brought along a new mini pocket PC that, among other things, played MP3s, so I walked the mile or so to the Staple's Center with ear buds in place, listening to songs I knew so well I could have easily sung along (should any pigeons need scaring away). My isolation should have been sublime.
But walking home that first evening I put the ear buds in my pocket. I don't live in a city but I enjoy cities. I like the diesel roar of the buses, the chatter as people pile up at the corner waiting for the light to change, the sirens in the distance. Listening to Monk's Blues for the 53rd time would have to wait. I listened to L.A.
Yesterday as I drove down State Street and South University bordering U of M's Central Campus I noticed that ear buds are ubiquitous. Not popular, not common, but universal. And I remember decades ago walking those same streets with friends, slinging our personal brand of BS or trying to deal with the terror of an impending Spanish 101 midterm.
Now the smart phone lets people walk alone, even in a crowd. Maybe I'm just
jealous because I suck at texting, but I saw someone jogging down Packard last week-end, smart phone extended in one hand, thumb flying over a keyboard with the other. I was in awe. Fifteen years earlier she may have continued to jog while speaking on her cell phone. Fifteen years before that she wouldn't have known she missed a call until she checked her answering machine.
I can't believe how pressed for time we think we are. We even communicate in a digital shorthand that uses LOL for “laughing out loud” when we're not laughing at all, and IMHO for “in my humble opinion” when the context betrays no trace of humility, just these universally accepted vacuous shortcuts that displace thoughtful communication.
Years ago at Baker Johnson Sandy would hold my calls when I was speaking with someone in my office. Speaking face to face is to phone calls what driving a sports car is to playing GT Racing 2 on your smart phone. One is a vibrant interaction, the other a collection of information to react to.
Even in cars packed with students rolling down Liberty Street, everyone is on their phones or running their thumbs over black plastic screens. Is it gauche to speak with those riding in the car with you?
I can remember taking my kids and their teammates to their soccer and basketball games when road trips often involved car pooling. There seemed to be a lot of laughter and occasional shrieks from behind my seat while everything except the upcoming game was discussed between friends. I suspect now a child might forget who rode with him in the car to the game because there was no discussion with the other vehicle passengers; they would each have been involved with their individual smart phone connections (although the idea of speaking on the phone to someone who is actually in the same car tickles me).
I guess as this twenty first century social behavior has become more prevalent I often wonder if Joni Mitchell was right when she wrote,”something's lost, but something's gained in living every day.” I can observe what we've lost, but I'm struggling to see the gain.
I think probably Albert was right. 
Best of...” Lists Mark Year's End
Time Inc. started it off with lists of the Top 10 works of fiction, Top 10 works of nonfiction, and the Top 10 Young Adult titles.
Goodreads.com (a division of Amazon) followers cast 3.3 million votes and selected the best books of 2014 in twenty categories.
My favorite is The NY Times' list of the best book covers of 2014. Printers see hundreds of covers a year but will never give an opinion on yours if you ask. Its 100 Notable Books of 2014 has books you never knew you missed.
And leave it to Abe Books to make a 2014 book list with categories not found elsewhere.
Textbook “Spiral of Destruction”
As textbook prices continue to rise, students are buying fewer new copies, causing the price to rise even more. Can digital develop a solution?
Christmas Boycott of Amazon
By the time you read this it should be known if Amazon Anonymous' Christmas boycott had any effect on Amazon's sales. As of early December, the group had over £2.5million pledged not to go to Amazon this season in Great Britain.
B&N Nook, Microsoft Part Ways
What seemed like a great idea just over two years ago has been jettisoned. Seems that the hoped for “synergy” never developed.
Kodak Splits Up
Kodak has always been more than snapshot film and cameras. It's produced a line of top rated graphic arts equipment and consumables for years, and henceforth Print Systems will be one of the stand alone divisions in the company which emerged from bankruptcy just fifteen months ago.
Bezos Says eBooks Helped Book Industry
Amazon founder Jeff Bezos made the case that ebooks are good for the book industry, and I suspect he means like Ebola has added dimensions of functionality to our health care system.
Magazine Subscriptions
Would you like to subscribe to over 150 magazines but just can't afford to? How about digital access to all of them for about $10 per month with nextissue subscription service? Make it $15 and you get access to all the weeklies too.
Color of the Year – 2015
Waiting to finish that cover until you find out the hot color for the year? Get back to work, Pantone has announced this year's color as Marsala, because “it enriches our minds, bodies and souls”. Specify Pantone 18 – 1438. Not everyone's impressed.
Audio Books Without the Books
Audible , the giant audiobook creator (and a division of Amazon) is releasing an audio title by Jeffery Deaver that will not become any form of readable book to see if audio content can exist independently.
Bookstores in the Middle of Nowhere
When big box bookstores drove independent sellers out of the malls, some found more exotic locations. Some opened stores where they live, no matter how remote. The unique store I would most like to visit is Mad Dog and the Pilgrim in Wyoming. Here's why.
Digital Zealotry
A Nielsen poll about teenager's enthusiasm for print books is debunked because a true believer explains how it's flawed. His observation that remaindered books are cheaper than ebooks portends nothing but betrays his youth, because years ago bookstores had racks of books in front of the store selling for a nickel each, and that made the industry stronger. Don't tell him that Techno-Authority web site CNET is introducing a paper & ink magazine
Final Thought
People don’t want to read manuscripts. They want to read books. Books smell good. They look good. You can press it to your bosom. You can carry it in your pocket.  
Ray Bradbury 

Grub Street Printing Newsletter #68 December 2014


I was speaking with one of my favorite publishers the other day and he said he was stuck in the warehouse seven days a week shipping books. I told him that there are publishers who would kill for that problem, and he replied,”It's just all this Black Friday stuff. It's just crazy!”
While I still think there are far worse problems than filling orders around the clock, I'm beginning to agree that the buzz surrounding Black Friday has gone over the top. Two weeks ago I started getting emails offering me “Black Friday Pricing Right Now”.
And as I write this on the day before Thanksgiving there's a woman in a Detroit suburb who has been living in a tent outside of a Best Buy store since Sunday. She claimed in her interview that it was just a great tradition.
Well, apparently traditions come and traditions go. If that's her and her family's tradition, God bless'em. You'd have to pay me multiple thousands of dollars to endure her bizarre “tradition”. I doubt she saved anything approaching that.
With retailers opening their stores Thanksgiving afternoon to initiate Black Friday pandemonium, it bothers me that there are shopping malls that will impose fines on stores that don't open on Thanksgiving afternoon.
Which means the store must be staffed. Which means employees will be required to break whatever tradition their family has enjoyed over the years to go to work on Thanksgiving. And it's probably for straight time because the employer will juggle their hours to keep them under forty.
And I think that sucks.
Instead of appreciating the sacrifice you're asking your employees to make, you're ordering them to show-up on a day that at one time saw only medical personnel and emergency responders on the job.
Many people who accept those conditions do it out of loyalty to their employer. A cashier I was chatting with at the grocer's yesterday said she has no family in the area and volunteered to work Thanksgiving so others could be with their families.
I'd like to believe that happens universally but I know it doesn't. As an aside she said she's worked many Black Fridays and after the initial rush of night owls and early risers, shopping essentially stops for a few hours and the employees outnumber the customers.
And then all of this nonsense is followed three days later by Cyber Monday when employees spend their time at work Googleing toys and trolling Amazon for bargains.
Another fine holiday tradition.
I'm not one to venerate traditions. I don't care how you refer to Christmas, whether or not you watch the ball drop in Times Square on New Years eve, or sacrifice meat-eating for Lent.
And I don't believe my traditions should be universal or even popular.
But it makes me sad to hear that unbridled consumerism has supplanted the time for family's to reflect on their lives together and find the blessings so easily taken for granted. I just don't believe that the thirty days between Thanksgiving and Christmas don't afford sufficient opportunity to find the perfect gifts, or that corporations should be able to impose fines on business owners simply because they prefer to enjoy a family Thanksgiving Day and wish their employees the same celebration.
My friend is still hard at work filling orders this day before Thanksgiving, but I've known him for many years. He won't be in the warehouse on Thanksgiving Day. He appreciates the spiritual context of his life.
Whatever your family's tradition, I hope your Thanksgiving was as you hoped it would be and your celebration was filled with love.
 
Most Stolen Books
With free Bibles available from a number of organizations, the fact that the Bible is the most stolen book in a retail setting is odd, while The Guinness Book of Records is the most stolen library book is stranger still.
Amazon Vs. Hachette: Truce or Intermission?
While both sides have proclaimed a cease-fire in their hostilities with Amazon acquiescing to Hachette's agency pricing model for ebooks, it appears that some unresolved issues may remain.
Cookbooks Defy Digital Trend
While there's no shortage of recipes available online, it's very difficult to present what we know as a cookbook online, which seems to be a format well-suited to a conventional book form presentation.
Amazon Courts Authors En Route To Monopoly?
Amazon clearly dominates the ebook market but has had less success with conventional titles. Courting authors with fat royalties may be the way to gain control of the entire market, but authors need to remember that with less competition from publishers those royalties will wither. It's called a monopoly.
Bundled Books
I've always thought that instead of pitting printed books against ebooks, bundling the two together adds little to their cost and would make their purchase more attractive for people who read both formats in some situations. Someone agrees.
B&N Back in Audio Books
Owing to remarkable sales increases in audio books (thanks Boomers!) B&N is re-entering the audio book sales market with an Android app. B&N discontinued audible book support last summer.
Is Increasing Illiteracy a Western Phenomenon?
A five story bookstore in Taiwan is packed with customers, even at two in the morning. It's open 24 hours a day and has begun expanding throughout Asia, and is even trying to establish stores in China.
Free Fonts
I've always felt that there are maybe twenty fonts that would be appropriate in 90% of all books for clarity and ease of reading. But display fonts? You can never have enough.
Here are fifteen new fonts with classic roots available for free download.
Sky Maul
For whatever reason we've all been desperate enough to read the Sky Mall catalog while traveling by air. This parody reads smarter than the catalog itself.
An Alternative to Sky Mall
In an attempt to give fliers an alternative to Sky Mall (and perhaps sell a book or two) Harper Collins has announced that excerpts from its front list titles will be available via WiFi on Jet Blue flights, along with the ability to purchase copies inflight.
Copyright Law
While Google Books has made the enforcement of copyright law nothing more than “innocent until caught”, America's odious extensions of copyright protection (in order to protect Disney's little mouse) encourages many to disregard a law so broad as to invite abuse. Nevertheless, copyright laws should have and could have relevance.
eBook Product Placements
Oxford Dictionaries' Word of the Year
I worry that someone, somewhere anxiously awaits the Oxford Dictionaries' annual selection for the Word of the Year. The word is “vape”, a verb used for the act of smoking an electronic cigarette.
Final Thoughts
I would never read a book if it were possible for me to talk half an hour with the man who wrote it. Woodrow Wilson

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