Wednesday, January 9, 2013

Grub Street Printing Newsletter #45, January 2013

Before driving out to Denver and back last month, I stopped by the local library to borrow some audio books for the nineteen hour drive. I'd tried some abridged books on tape a decade or so ago but found myself going back to read the actual books of the writers that held my interest at that time (Crichton and Hiaasen as I recall).
But the books that I borrowed for this trip were unabridged on multiple (think 18 to 20) CDs and helped the hours spent crossing Nebraska and Iowa pass much more quickly than constantly scanning for any news or NPR station in range.
I don't know much about the audio market but I am curious. Are there high expenses to produce the titles, do self published and small press titles have a market with audio books, who distributes audio books, etc? If any of you have experience in this area please contact me.
Based on my experience, I suspect audio books can trigger sales of conventional and eBooks. I listened to The Girl That Played with Fire on the drive home and then purchased the other two Stieg Larsson, Lisbeth Salander titles as conventional books.
Book Printing 2013
Citing strong sales in children/young adult titles and a rebound in religious publishing, book printers are optimistic about the new year.
10 Surprising 2013 Digital Content Predictions
From the $0 Kindle to enhanced eBooks, ten predictions that remind us that the digital revolution continues to experience its own (r)evolution,
Kodak Sells Patents
As Kodak struggles to reinvent itself, the company that invented the first digital camera has sold the patent rights of it's digital imaging divisions to a consortium of companies including Apple, Google, Microsoft Amazon and others for $525 million..
The Rewards of Grey
Random House announced a $5,000 bonus for every employee, editors to janitors, at its Christmas party, a bonus based on the success of the Fifty Shades of Grey trilogy.
Conversely
At the same time, Martha Stewart Living Omnimedia announced it was ceasing publication of its Whole Living magazine and confirmed it was cutting staff by 12%.
Tips for Submitting Your Book
Media Bistro offers three new approaches for submitting your novel for publication.
Pricing Your Books
I'm constantly asked by publishing novices how to set the price of their book, but all I can pass along are theories explained to me by some of my hore established publishers who have explained their methods. A new study suggests that current practices were set before online book buying changed the industry and perhaps it's time to rethink the pricing race to the bottom.
The Future of University Presses
University presses have a unique business model in the publishing community, but that doesn't protect them from the myriad changes in marketing and distribution the digital has wrought, let alone the vagaries of the economy. The heads of numerous university presses gathered to consider their futures.

Banned Words, Happy Words
While Lake Superior State University has published it's annual list of words to be banned from the English Language (think “spoiler alert”, “fiscal cliff”) while researchers in Vermont tested words for positivity, concluding that the happiest word is “laughter”.
Time Considers eBooks and eBook Marketing
While there are some who have established themselves as best-selling authors by introducing their works as $.99 eBooks, the road to fame and fortune isn't quite as smooth as eBook apostles profess.
Our “Is It Dead Yet Award”
Where have the editors of Publishing Executive magazine been the last twelve years? The Nov./Dec. Cover lead-in? Is Print Dead? They also have a column in the issue that wonders why no one imagines the death of digital.
An Inside Look at Writing Groups
I have friends who are very good writers but jump at the opportunity to join just one more writing group. Here's a fun look at what they are and aren't.
Bookstore Love
Turns out it's not just Luddites and the elderly who miss real bookstores dotting America. Many writers describe the reasons for their bookstore passions in My Bookstore: Writers Celebrate Their Favorite Places to Browse, Read and Shop including this piece from Richard Russo.
Do Free Books Spur Sales?
We've posted many articles stating this as a fact, but the only way to know is to try it out. Here a publisher shares his insights on how your free books can spark the most interest without breaking the bank..
Final Thought
You may have tangible wealth untold;
Caskets of jewels and coffers of gold.
Richer than I you can never be -
I had a mother who read to me.
Strickland Gillilan

Blog Archive