Thursday, January 15, 2015

Grub Street Printing Newsletter #68 December 2014


I was speaking with one of my favorite publishers the other day and he said he was stuck in the warehouse seven days a week shipping books. I told him that there are publishers who would kill for that problem, and he replied,”It's just all this Black Friday stuff. It's just crazy!”
While I still think there are far worse problems than filling orders around the clock, I'm beginning to agree that the buzz surrounding Black Friday has gone over the top. Two weeks ago I started getting emails offering me “Black Friday Pricing Right Now”.
And as I write this on the day before Thanksgiving there's a woman in a Detroit suburb who has been living in a tent outside of a Best Buy store since Sunday. She claimed in her interview that it was just a great tradition.
Well, apparently traditions come and traditions go. If that's her and her family's tradition, God bless'em. You'd have to pay me multiple thousands of dollars to endure her bizarre “tradition”. I doubt she saved anything approaching that.
With retailers opening their stores Thanksgiving afternoon to initiate Black Friday pandemonium, it bothers me that there are shopping malls that will impose fines on stores that don't open on Thanksgiving afternoon.
Which means the store must be staffed. Which means employees will be required to break whatever tradition their family has enjoyed over the years to go to work on Thanksgiving. And it's probably for straight time because the employer will juggle their hours to keep them under forty.
And I think that sucks.
Instead of appreciating the sacrifice you're asking your employees to make, you're ordering them to show-up on a day that at one time saw only medical personnel and emergency responders on the job.
Many people who accept those conditions do it out of loyalty to their employer. A cashier I was chatting with at the grocer's yesterday said she has no family in the area and volunteered to work Thanksgiving so others could be with their families.
I'd like to believe that happens universally but I know it doesn't. As an aside she said she's worked many Black Fridays and after the initial rush of night owls and early risers, shopping essentially stops for a few hours and the employees outnumber the customers.
And then all of this nonsense is followed three days later by Cyber Monday when employees spend their time at work Googleing toys and trolling Amazon for bargains.
Another fine holiday tradition.
I'm not one to venerate traditions. I don't care how you refer to Christmas, whether or not you watch the ball drop in Times Square on New Years eve, or sacrifice meat-eating for Lent.
And I don't believe my traditions should be universal or even popular.
But it makes me sad to hear that unbridled consumerism has supplanted the time for family's to reflect on their lives together and find the blessings so easily taken for granted. I just don't believe that the thirty days between Thanksgiving and Christmas don't afford sufficient opportunity to find the perfect gifts, or that corporations should be able to impose fines on business owners simply because they prefer to enjoy a family Thanksgiving Day and wish their employees the same celebration.
My friend is still hard at work filling orders this day before Thanksgiving, but I've known him for many years. He won't be in the warehouse on Thanksgiving Day. He appreciates the spiritual context of his life.
Whatever your family's tradition, I hope your Thanksgiving was as you hoped it would be and your celebration was filled with love.
 
Most Stolen Books
With free Bibles available from a number of organizations, the fact that the Bible is the most stolen book in a retail setting is odd, while The Guinness Book of Records is the most stolen library book is stranger still.
Amazon Vs. Hachette: Truce or Intermission?
While both sides have proclaimed a cease-fire in their hostilities with Amazon acquiescing to Hachette's agency pricing model for ebooks, it appears that some unresolved issues may remain.
Cookbooks Defy Digital Trend
While there's no shortage of recipes available online, it's very difficult to present what we know as a cookbook online, which seems to be a format well-suited to a conventional book form presentation.
Amazon Courts Authors En Route To Monopoly?
Amazon clearly dominates the ebook market but has had less success with conventional titles. Courting authors with fat royalties may be the way to gain control of the entire market, but authors need to remember that with less competition from publishers those royalties will wither. It's called a monopoly.
Bundled Books
I've always thought that instead of pitting printed books against ebooks, bundling the two together adds little to their cost and would make their purchase more attractive for people who read both formats in some situations. Someone agrees.
B&N Back in Audio Books
Owing to remarkable sales increases in audio books (thanks Boomers!) B&N is re-entering the audio book sales market with an Android app. B&N discontinued audible book support last summer.
Is Increasing Illiteracy a Western Phenomenon?
A five story bookstore in Taiwan is packed with customers, even at two in the morning. It's open 24 hours a day and has begun expanding throughout Asia, and is even trying to establish stores in China.
Free Fonts
I've always felt that there are maybe twenty fonts that would be appropriate in 90% of all books for clarity and ease of reading. But display fonts? You can never have enough.
Here are fifteen new fonts with classic roots available for free download.
Sky Maul
For whatever reason we've all been desperate enough to read the Sky Mall catalog while traveling by air. This parody reads smarter than the catalog itself.
An Alternative to Sky Mall
In an attempt to give fliers an alternative to Sky Mall (and perhaps sell a book or two) Harper Collins has announced that excerpts from its front list titles will be available via WiFi on Jet Blue flights, along with the ability to purchase copies inflight.
Copyright Law
While Google Books has made the enforcement of copyright law nothing more than “innocent until caught”, America's odious extensions of copyright protection (in order to protect Disney's little mouse) encourages many to disregard a law so broad as to invite abuse. Nevertheless, copyright laws should have and could have relevance.
eBook Product Placements
Oxford Dictionaries' Word of the Year
I worry that someone, somewhere anxiously awaits the Oxford Dictionaries' annual selection for the Word of the Year. The word is “vape”, a verb used for the act of smoking an electronic cigarette.
Final Thoughts
I would never read a book if it were possible for me to talk half an hour with the man who wrote it. Woodrow Wilson

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